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“I think reputation is really all you have in life – and that’s something which you’ve got to fight to protect.” Sir Richard Branson responding to a question from Piers Morgan on Piers Morgan’s Life Stories – ITV.
I often refer to Branson when speaking or presenting – call it an enduring, compelling fascination with a powerful personal brand doing it his way. All the way. Sir Richard gets it, in the way that I believe Piers Morgan himself gets it – another one to watch.
This interview is a must see.
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