We are hearing so much about the power of Personal Branding – the hot topic that seems so illusive.
Most experts agree there are two types of branding: tangible and intangible. Tangible branding involves tying your name to a specific benefit that people will get from dealing with you. Intangible branding involves creating a positive feeling in people about you.
Creating a personal branding statement starts by first identifying your target market and then pinpointing the most important benefit they want from a person in your position. Then you must create reasons why people should believe you will deliver on your benefit promise.
And if possible, you should create a unique difference between you and your competition. Creating a personal brand identity helps you become known as the one to call in your industry. Using the Internet is a very cost effective method of promoting your personal brand.
In a Fast Company article, business guru Tom Peters advises individuals to follow the lead of the corporate world and do what they have been doing for years: create your own personal brand.
Peters says that no matter what your career title, you are really the CEO of your own personal service company: Me, Incorporated. He says each of us is “a free agent in an economy of free agents” and that we all must establish our own “micro equivalent of the Nike swoosh.” Peters says that “everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.”
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