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Nicola Mendelsohn, Deputy Chariman – Grey London recently hosted a CEW breakfast, the subject ‘Brand Fame in Order to Survive – what is fame and why does it matter to you?’ Together with her colleague, Karen Ellis, EU Creative Director Beauty, they regaled us with stories of famous women and how their ‘infamy’ was often the basis of their strong, robust identities.
Just so in personal branding… the art is to stand out, to deliver something of value, something unique, with passion, conviction and ability. And in doing so, we create a reputation, something that people can relate to – even if it is based on a sometimes less than orthodox personality.
The old adage, ‘people buy people’ is truly what it’s all about… often warts and all. Paris Hilton, like her or loathe her, was rumoured to have recently been offered $1m to talk about how she developed her Personal Brand.
Not that I am saying that we all need infamy in order to have strong, successful personal brands that work for us… but it does help tremendously if we can be human enough for people to relate to us, to identify with who we are, what we stand for and what we can deliver, consistently.
I just have to share some of the fabulous quotes that Nicola and Karen used…
“HOW MANY CARES ONE LOSES WHEN ONE DECIDES NOT TO BE SOMETHING BUT TO BE SOMEONE.” Coco Chanel
“WE MUST BELIEVE THAT WE ARE GIFTED FOR SOMETHING, AND THAT THIS THING, AT WHATEVER THE COST, MUST BE ATTAINED.” Marie Curie
“THE ONLY RULE IS DON’T BE BORING AND DRESS CUTE WHEREVER YOU GO. LIFE IS TOO SHORT TO BLEND IN.” Paris Hilton
“MY NEW MOTTO IS: WHEN YOU ARE THROUGH CHANGING, YOU’RE THROUGH.” Martha Stewart
“THE MOST IMPORTANT THING THAT I HAVE TO SAY TODAY IS THAT HAIR MATTERS. THIS IS A LIFE LESSON MY FAMILY DID NOT TEACH, WELLESLEY AND YALE FAILED TO INSTILL IN ME: THE IMPORTANCE OF YOUR HAIR. YOUR HAIR WILL SEND VERY IMPORTANT MESSAGES TO THOSE AROUND YOU. IT WILL TELL PEOPLE WHO YOU ARE AND WHAT YOU STAND FOR. WHAT HOPES AND DREAMS YOU HAVE FOR THE WORLD… AND ESPECIALLY WHAT HOPES AND DREAMS YOU HAVE FOR YOUR HAIR. LIKEWISE, YOUR SHOES. BUT REALLY, MORE YOUR HAIR. SO, TO SUM UP. PAY ATTENTION TO YOUR HAIR. BECAUSE EVERYONE ELSE WILL.” Hillary Clinton
“A LOT OF PEOPLE ARE AFRAID TO SAY WHAT THEY WANT. THAT’S WHY THEY DON’T GET WHAT THEY WANT.” Madonna
“TRUST YOURSELF. CREATE THE KIND OF SELF THAT YOU WILL BE HAPPY TO LIVE WITH ALL YOUR LIFE. MAKE THE MOST OF YOURSELF BY FANNING THE TINY, INNER SPARKS OF POSSIBILITY INTO FLAMES OF ACHIEVEMENT.” Golda Meir