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I do enjoy working with those who promote and manage people in the public eye. The good ones have an innate sense of the power of personal brands and a determined interest in helping the talent they manage to make the most of theirs.
A case in point a couple of weeks ago with an Agent who wanted what I think of as a little insurance on behalf of a young and inexperienced artist who shall remain nameless. This raw talent has been catapulted into the public eye and is struggling. No, let me re-phrase that. The people who manage him are struggling. He is a happy bull in a china shop and finding trouble in the most unlikely of places.
We spent a couple of hours together as I coached him on his image & personal brand and their impact on his career. Perhaps predictably, the usual motivator of increased financial success held little appeal. He has more money than he ever dreamed of and the numbers don’t mean much. They are just numbers… with lots of commas and zeros. And as for reputation… he quite likes his ‘wild boy’ image. What finally worked was the opportunity to create a legacy for his family. His mum to be precise.
A couple of weeks later, a few more hours of coaching and he seems to have ‘got it’. Thank goodness. I like to see Agents smiling.
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