Culture is top down. For this reason, building a leadership brand must start at the top. It must also include leaders at all levels and across all functions. And it must be aligned with intention and purpose. What are you trying to overcome, create, achieve?

This is not the business of developing leadership competencies or delivering complex leadership programmes. This is the business of building a powerful living, breathing leadership brand for your business.

This begs two questions: what makes a great leader and what is a leadership brand?