A vital element
of our Personal Brands, our Image communicates so much about us. It has a powerful effect on how other people approach and
respond to us personally and professionally. A positive, appropriate Image instantly makes our audience feel at ease. A negative,
inappropriate Image erects barriers to success that are hard to shift.
First impressions last. We all form opinions about others in a matter of
seconds and then spend the rest of our time justifying them to ourselves. Surveys show that a mere 7% of what we communicate
is in the words we use. The remaining 93% is made up of how we look, our tone of voice and our body language.
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“Research
over the years tends to show that people who are well groomed, well mannered and well spoken are assumed to be more competent.” James Maas, Professor of Psychology, Cornell
University |
“I feel to be intuitive about style is understanding how to make your mind respond automatically
in an elegant way... it is a science which can be learnt and applied to all areas of your life." Carlo Brandelli, Creative Director, Kilgour |
“A rare few are born with a naturally fabulous aura of image & style, but one can be educated in the art.
Whether the former or the latter, it's an absolute necessity in today's
society; personally and in business. Louise embodies all that she imparts to her clients, doing so in a disarmingly
charming way." Louis Mariette, Couture Hat Designer |
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With the power of Image so clear, we all need to ensure that
it is working for us and not getting in our way.
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