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Image Culture
Organisations spend a great deal of time and money ensuring that their corporate branding, image and reputation is developed and protected. However, all of this may lose its value in a moment with the incongruence that can occur between a company's image, and its 'face': its people.

Image Culture is ‘top down’. Mowbray by Design consults with the stakeholders of companies of all sizes to determine a course of action to improve their internal image culture, and the professional impact of key personnel facing customers, suppliers, investors and the media. A programme is tailor-made to suit the needs of the organisation and may include one-to-one Personal Image & Branding Consultations, Corporate Seminars and Workshops.
 
 
 
“We recently concluded a corporate re-branding exercise to accommodate additional services and to update what had become a tired brand. The exercise was rigorous and thorough, however, our clients were slow to embrace our new image. We called in Mowbray by Design to evaluate and what became apparent was that our internal image culture was lagging behind the aspirations of our brand. MbD put together a programme to address the issues and the results have been extraordinary. Not only have our clients and the market responded in the way that we had originally envisaged, our people are highly motivated.”

Managing Director, Finance Sector
 
 
“When we embarked on a mission to provide Image Consultancy to our Directors and team of Party Designers, our expectations were perhaps unrealistically high. Yet Mowbray by Design vastly exceeded them. Our employees not only learned, but they embraced and began living the principles of Personal Image. They have selected clothing based on the advice Louise gave them and have critiqued each other in a friendly and helpful manner. They are now approaching their own style with greater maturity and confidence. Appearance, grooming, and teamwork have all been enhanced.”

Sara Binns, Director, Admirable Crichton
 
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©Louise Mowbray 2006-2008